Analysis of shared parking demander’ choice behavior based on elaboration likelihood model

The shared parking mode is an effective measure to solve the problem of urban parking difficulties. However, due to insufficient research on the parking choice behavior and its influence factors, the shared parking mode has not been effectively promoted and applied. In order to study the parking choice behavior of the demander in the shared parking mode, this paper establishes a choice intention model of shared parking demander based on Elaboration Likelihood Model (ELM), and divides effect route in the process of promoting shared parking mode into central route and peripheral route. Firstly, we study the external influence factors that correspond to central route and peripheral route. And then we establish the connection between external influence factors and attribute factors of the demander by assuming 20 correlations. Finally the hypotheses in the model are verified by questionnaire investigation and statistical test. The research results indicate that the walking distance and parking time are significantly correlated with the travel purpose of the demander; the parking fee is significantly correlated with the income of the demander; the security risk factor is significantly correlated with the age of the demander. The research results of this paper have certain significance and reference value for platform operators and government departments to issue relevant incentive policies to promote the shared parking mode.