An empirical research of consumer adoption behavior on catering transformation to mobile O2O

With the decline of the performance and prospects of catering industry and the rapid development of the network economy and e-commerce, merchants try to join the mobile O2O business. Its starting point and the end-result is attract more consumers through the network to complete meal ordering and delivery business, it also make consumers and business operators through online trading achieve convenient services and achieve satisfaction on both sides. This article mainly starts from the consumption of college students consumer groups of the characteristic of psychological behavior and catering industry, using the technology acceptance model (TAM) for consumers (mobile catering service platform) to find the influence factors of using attitude has carried on the empirical analysis, the research conclusion, and put forward the businessman is how to make use of O2O model use attitude to better grasp the young consumer groups, improve their efforts expectations, performance expectations and perception is favorable, reduce the perceived risk and perceived costs of countermeasures and suggestions.