@inproceedings{e8e28df8981c4627b559f01ac94d769a,
title = "An analysis on influencing factors of express company's customer loyalty",
abstract = "Due to the great development potential of express delivery industry, the competition between the express companies is increasingly fierce. Hence, adjusting marketing strategies to enhance customer loyalty is a key measure to maintain long-term dynamic of express companies. This paper chose the express industry as the research object, and, in combination with the analysis on the characteristics of the express service, summarized the crucial influencing factors on customer loyalty of companies in this industry, analyzed the mechanism of impact of various factors on the express customer loyalty and conceptualized the impacts of different factors on customer loyalty in a structural model, in order to better illustrate the relationships between them.",
keywords = "customer loyalty, express company, influencing factors",
author = "Hongyu Lu and Jingbo Shao and Keke Chen",
year = "2011",
doi = "10.1007/978-3-642-23062-2\_10",
language = "英语",
isbn = "9783642230615",
series = "Communications in Computer and Information Science",
number = "PART 4",
pages = "64--70",
booktitle = "Advances in Education and Management - International Symposium, ISAEBD 2011, Proceedings",
edition = "PART 4",
note = "2011 International Symposium on Applied Economics, Business and Development, ISAEBD 2011 ; Conference date: 06-08-2011 Through 07-08-2011",
}