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Adoption vs. non-adoption: A case of online dating

  • School of Management, Harbin Institute of Technology
  • McMaster University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The intention of adoption and non-adoption of Information Systems could be conflict but may coexist. So far, there is lack of study on adoption vs. non-adoption and theoretical investigation on such paradox. In this paper, we discuss two paradoxes: adoption vs. non-adoption and trust vs. distrust in the context of online dating. Our results confirm that perceived benefits play more important roles in adoption and non-adoption intention, while perceived risks have more effects on non-adoption intention. Trusts towards online service and selected daters predict a major portion of the variation in users' benefit perceptions, while distrusts towards online service and selected daters have significantly influenced the risk ones. Their effects on adoption and non-adoption can be mediated by benefit and risk perceptions. Theoretical and practical implications are also discussed.

Original languageEnglish
Title of host publicationProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publicationAre We Ready?, PACIS 2018
EditorsMotonari Tanabu, Dai Senoo
PublisherAssociation for Information Systems
ISBN (Electronic)9784902590838
StatePublished - 2018
Externally publishedYes
Event22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan
Duration: 26 Jun 201830 Jun 2018

Publication series

NameProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/TerritoryJapan
CityYokohama
Period26/06/1830/06/18

Keywords

  • Adoption
  • Distrust
  • Non-adoption
  • Online dating
  • Perceived benefits and risks
  • Trust

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