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A case study on the value models of ocean transportation service

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

VASEM is a methodology to be aware of service values among participants and to analyze values' relationship to direct service system design. Value model is an important part in VASEM, and is foundation of value analysis. Ocean Transportation Service is a typical service system. Take it as a case; we verify the usability of value model in a certain field. We analyze the values in Ocean Transportation Service System with 4-layer value model, introduce the forms and specifications of each model, and present a whole view of the service by VPM, POVN and VDM. On the last layer - VAM, Value Model is combined with SMDA model by value annotation. And we show a segment of the service process to form primary methods for value annotation.

Original languageEnglish
Title of host publicationProceedings - 2010 International Conference on Service Science, ICSS 2010
Pages55-60
Number of pages6
DOIs
StatePublished - 2010
Externally publishedYes
Event2010 International Conference on Service Sciences, ICSS 2010 - Hangzhou, China
Duration: 12 May 201014 May 2010

Publication series

NameProceedings - 2010 International Conference on Service Science, ICSS 2010

Conference

Conference2010 International Conference on Service Sciences, ICSS 2010
Country/TerritoryChina
CityHangzhou
Period12/05/1014/05/10

Keywords

  • Case study
  • Ocean transportation service
  • Service value
  • Value model
  • Value-aware

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