Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 12 Responsible Consumption and Production
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SDG 16 Peace, Justice and Strong Institutions
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Dive into the research topics where Zhenzhong Ma is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Heuristic or systematic? Effects of information cues on dynamics of consumers conversion in live streaming e-commerce
Xie, R., Zhang, W., Ma, Z., Mai, F. & Li, J., Mar 2026, In: Journal of Business Research. 206, 115941.Research output: Contribution to journal › Article › peer-review
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Antecedents and outcomes of enabling HR practices: The paradox of consistency and flexibility
Pak, J., Heidarian Ghaleh, H., Ma, Z. & Akhtar, M. N., Apr 2025, In: Human Resource Management Journal. 35, 2, p. 371-396 26 p.Research output: Contribution to journal › Article › peer-review
Open Access6 Link opens in a new tab Scopus citations -
Antecedents of E-CNY Adoption in China: A Cluster Analysis-Based UTAUT Model
Chen, B., Ma, Z., Dang, M., Wu, Z., Cui, L. & Yu, S., 2025, In: Chinese Economy. 58, 6, p. 440-457 18 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Link opens in a new tab Scopus citations -
Customer citizenship behavior and customer perceived value in China: the mediating role of value co-creation experience
Yin, J., Zhao, Y., Ma, Z., Chen, S. & Li, M., Dec 2025, In: Humanities and Social Sciences Communications. 12, 1, 1987.Research output: Contribution to journal › Article › peer-review
Open Access -
Explore the Optimal Investment-Reinsurance Strategy for Chinese Insurance Companies Under Catastrophe Risks
Shang, Q., Ma, Z., Wang, J. & Li, L., 2025, In: Chinese Economy. 58, 6, p. 493-510 18 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations