Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Dive into the research topics where Guofeng Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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How emerging market investors' value competitors' customer equity: Brand crisis spillover in China
Zou, P. & Li, G., 1 Sep 2016, In: Journal of Business Research. 69, 9, p. 3765-3771 7 p.Research output: Contribution to journal › Article › peer-review
38 Link opens in a new tab Scopus citations -
Payment willingness for VIP subscription in social networking sites
Li, G., Liu, H. & Li, G., Oct 2014, In: Journal of Business Research. 67, 10, p. 2179-2184 6 p.Research output: Contribution to journal › Article › peer-review
18 Link opens in a new tab Scopus citations -
Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay
Li, G., Li, G. & Kambele, Z., Oct 2012, In: Journal of Business Research. 65, 10, p. 1516-1522 7 p.Research output: Contribution to journal › Article › peer-review
296 Link opens in a new tab Scopus citations -
An empirical research on the relationship between brand reputation and brand loyalty influenced by the impact of product-harm crisis management
Yu, B., Li, G. F. & Hu, J. N., 2008, 2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE. p. 699-705 7 p. 4668989. (2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Implementing relationship marketing in the luxury sector
Li, G. F. & Li, X. W., 2006, Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th). Institute of Electrical and Electronics Engineers Inc., p. 886-890 5 p. 4105020. (Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review